Cinema Barilla Promotional Contest

June 1 – June 30, 2023

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. This Contest is in no way sponsored, administered or endorsed by or associated with Meta Platforms, Inc. (“Meta”), Twitter, Inc., (“Twitter”), LinkedIn Corporation (“LinkedIn”), or Pinterest, Inc. (“Pinterest”).

1. Agreement

Please read these official rules (the “Official Rules”) carefully. They contain important information about your rights and obligations, as well as limitations and exclusions that may apply to you if you enter the Cinema Barilla Promotional Contest (the “Contest”) sponsored by Barilla Canada Inc. (the “Sponsor”) with contributions by Arterra Wines Canada, Inc. (“Arterra”). Please note: Arterra is a prize supplier only. Arterra and its related companies, affiliates and subsidiaries are not responsible for the promotion, administration or execution of this Contest, or the administration, use or misuse of any prize. By entering this Contest, entrants agree to completely release Arterra and its related companies, affiliates and subsidiaries from any liability.

By participating in the Contest, you signify your agreement to these Official Rules and the decisions of the Sponsor and RAVEN5 Ltd., (the “Administrator”). If you do not agree to the Official Rules, you may not enter the Contest.

2.  Contest Period

The Contest begins at 12:00:01 AM Eastern Time (“ET”) on June 1, 2023 and ends at 11:59:59 PM ET on June 30, 2023 (the “Contest Period”). Administrator’s computer is the official time-keeping device for the Contest.

3. Eligibility

The Contest is open to legal residents of Canada who are the age of majority in their province or territory of residence at the time of entry (“Participant”,“entrant” or “you”).

Employees, officers, directors, agents, representatives or agents of each of the Sponsors, their parent companies and their respective subsidiaries, affiliates, suppliers of prizes, advertising and promotion agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, the “Contest Parties”), and the immediate family (spouse, parents, siblings and children) of, and/or those living in the same household of each, are not eligible to enter. In addition, the British Columbia Liquor Distribution Branch (“B.C.L.D.B.”), the British Columbia Liquor & Cannabis Regulation Branch (“B.C.L.C.R.B.”), their agents or representatives, liquor licensees or any distributor or company involved in any phase of Contest administration are not eligible to enter.

The Contest is subject to all applicable federal, provincial, territorial, municipal and local laws and regulations. If it is found that a person who does not meet the eligibility criteria set forth in these rules has submitted an entry, that entry will be deemed ineligible. Sponsor reserves the right to verify eligibility requirements. Void outside Canada and wherever else prohibited by law.

4. How to Enter

There is no purchase necessary to enter the Contest. Making a purchase will not improve your chances of winning.

During the Contest Period, visit (the “Contest Website”) and complete the online entry form by providing your first name, last name, email address, and postal code. Optionally, you may also provide your phone number (to contact you if you are a potential winner of the Grand Prize) and/or Instagram Handle (to track bonus entries as relevant and outlined below under “Instagram Bonus Entries”), and your preferred language of communication (English or French). In addition to providing the above information, you must attest to full compliance with these Official Rules and your understanding that personal information collected is subject to Sponsor’s Privacy Policy (as further described below) then click “ENTER NOW” to earn one (1) entry into the Contest (an “Opt-In Entry”).

Please Note: You must provide your Instagram Handle in order to earn Instagram Bonus Entries (as further described below).

Bonus Entries: There are two (2) ways to earn bonus entries, which are extra ballots into the Grand Prize draw:

  1. Share Bonus Entry (“Share Bonus Entry”): Share the Contest using a valid Facebook, Twitter, LinkedIn Pinterest or WhatsApp account or by email to earn one (1) bonus entry into the Contest. Limit of one (1) Share Bonus Entry per person during the Contest Period.
  1. Instagram Bonus Entries (“Instagram Bonus Entries”): (a) Post a photo to Instagram from a public profile of a Barilla pasta dish you’ve created and list the recipe in the description; (b) your post must include the hashtag #CinemaBarilla and tag @barillacanada and @ruffinocanada to be eligible (together, an “Instagram Post”). Participants will earn ten (10) bonus entries into the Contest for submitting an eligible Instagram Post. Limit of ten (10) Instagram Bonus Entries during the Contest Period.

Limit of twelve (12) entries per person during the Contest Period, inclusive of bonus entries.

Entries shall be deemed to be submitted by the authorized account holder of the e-mail address associated with the entry. For the purpose of these Official Rules, “authorized account holder” of an e-mail address is defined as the natural person who is assigned to an e-mail address by an Internet service provider or other organization responsible for assigning the submitted email address. Each selected entrant may be required to provide the Sponsors with proof that the selected entrant is the authorized account holder of the email address associated with the selected entry. In the event of a dispute as to the identity of a selected entrant based on the email address, the selected entrant will be deemed to be made by the authorized account holder of the email address at the time of entry.

Entries which are incomplete, illegible or fraudulent are null and void. The Sponsors accept no responsibility for entries that are lost, misdirected or delayed for any reason. Further, the Sponsors accept no responsibility for incomplete entries, the incorrect or inaccurate capture of entry information, including but not limited to as a result of malfunction, human error, lost, delayed or garbled Internet or email transmission, omission, interruption, deletion, defect or failures of any telephone, technical, network, online, hardware or software or any combination thereof.

5. Prize/Approximate Retail Value (“ARV”) / Odds

One (1) grand prize (the “Grand Prize”) is available to be won. The Grand Prize consists of a $6,000 CAD cash prize (to cover the cost of tickets to the Venice Film Festival taking place from August 30, 2023 to September 9, 2023, flights to Italy and hotel for 2 guests) and a Ruffino VIP wine tour in Italy (booking details and exact timing TBD and arranged by Arterra, $1,000 CAD value).

The ARV of the Grand Prize is $7,000.00 CAD. The ARV of the Grand Prize excluding the Ruffino VIP wine tour is $6,000.00 CAD.

Odds of winning will depend upon the total number of eligible entries received during the Contest Period. 

Grand Prize Conditions

The winner of the Grand Prize must book the Ruffino VIP wine tour by December 31, 2023.

To receive the $6,000 CAD cash prize, winner agrees to coordinate with Sponsor’s marketing agency, Zeno Group Canada over email and/or phone communication and provide ALL necessary details in Zeno Group Canada’s Vendor Management System, which winner will be sent an invitation to access, including a bank void cheque/direct deposit form, in order to receive payment via direct deposit. Failure to do so within one week (7 days) may result in Grand Prize being forfeited.

Winner is solely responsible for any and all trip facilitation and booking (including the trip to Italy and tickets to the Venice Film Festival), aside from Ruffino VIP wine tour, which a Ruffino representative will help the winner book. All bookings and reservations may be subject to additional terms and conditions, availability and blackout dates. Winner and guest are responsible for all travel documents and identification. Any additional costs for travel, hotels, food, expenses over and above the $6,000 CAD cash prize are the sole responsibility of the winner. Additional conditions may apply.

Sponsor is not responsible for any cancellation, delay or rescheduling of flights and any costs incurred as a result (including, without limitation, accommodation costs) will be the sole responsibility of the winner. Winner is responsible for the payment of any applicable airline excess baggage fees or other fees, taxes and surcharges. All other expenses not specified herein, exceeding the $6,000 CAD cash prize, with respect to the Grand Prize are the sole responsibility of the winner, including but not limited to applicable taxes, fuel/currency surcharges, airport transfer transportation, meals and alcoholic beverages, room service, gratuities, merchandise, telephone calls, medical and travel insurance, any required travel documentation, and all personal expenses of any kind or nature.

It is the sole responsibility of the Grand Prize Winner and his/her guest to obtain all necessary travel documentation including passports and visas, as applicable and to comply with any customs and immigration requirements. Winner and his/her guest are responsible for ensuring they are able and allowed to legally enter the country and/or countries included in the Grand Prize.

The Sponsor, in its sole discretion, reserve the right to substitute prizes of equal or greater value if advertised prize become unavailable. The Sponsor’s determinations regarding the awarding of the Grand Prize is final. No prize substitutions except as provided herein. Grand Prize is not transferable and may not be given, bartered, sold, or exchanged for another prize, except at Sponsor’s sole discretion for any reason and then only for a prize of equal or greater value. 

All details and other restrictions of Grand Prize not specified in these Official Rules will be determined by Sponsor in its sole discretion. Actual value of the Grand Prize under this Contest may be lower or higher at the time of its fulfillment, and any difference between actual value and the stated ARV (if actual value is lower than stated ARV) will not be awarded. The Sponsor is not responsible if any element of the prize is delayed, postponed or cancelled for any reason. Grand Prize is non-transferable, non-refundable, and no substitution will be made except as provided herein at the Sponsor’s sole discretion. The Sponsor reserves the right, for whatever reason, to substitute a prize (or any component thereof) for one of equal or greater value. Winner must be able to accept the prize as presented or the respective prize will be forfeited in its entirety and an alternate potential winner may be selected in Sponsor’s sole discretion.   

All applicable taxes and duties on the Grand Prize are the sole responsibility of the winner.

By accepting the Grand Prize, the winner agrees to release the Contest Parties from any and all liability whatsoever for any injuries, losses, or damages of any kind caused by entering the Contest or for damages of any kind caused by the Grand Prize or resulting from acceptance, possession, or use/misuse of the prize awarded.

6. Winner Selection and Notification

Administrator will select the potential winner in a random drawing conducted at Administrator’s or it’s designee’s offices. Administrator’s decisions are final. One (1) potential winner will be selected from all eligible entries received during the Contest Period on or about July 4, 2023.

The potential winner will be notified by a designated representative of the Administrator at the email provided at the time of entry. The designated representative will make a minimum of two (2) attempts to contact the potential winner within seventy-two (72) hours of the drawing date.

If an eligible potential winner cannot be contacted within seventy-two (72) hours of the drawing date, if the prize is declined, or if there is a return of any notification as undeliverable; then the eligible potential winner may, in the sole and absolute discretion of the Sponsor, be disqualified (and, if disqualified, will forfeit any and all rights to the prize) and the Sponsor reserve the right, in its sole and absolute discretion to randomly select an alternate eligible entrant for the prize in a separate random drawing from the remaining eligible entries submitted and received in accordance with these Official Rules.

No one is a winner unless and until the Sponsor officially confirms him/her as a winner in accordance with these Official Rules.

Before being confirmed as a winner, the potential winner will be required to sign and return, within seventy-two (72) hours of notification, an Affidavit of Eligibility & Liability / Publicity Release form (the“Release“) and the potential winner’s guest will be required to sign and return a Guest Liability / Publicity Release form (“Guest Release”) which confirms the Winner’s and the Winner’s Guest’s: (i) eligibility for the Contest and compliance with these contest Official Rules; (ii) acceptance of the Grand Prize as offered; and (iii) release the Sponsor, Arterra, the Administrator, B.C.L.D.B., B.C.L.C.R.B. and their respective parent companies, subsidiaries, affiliates and/or related companies and each of their employees, directors, officers, suppliers, agents, administrators, licensees, representatives, advertising, media buying and promotional agencies (collectively, the “Releasees”) from any and all liability for any loss, harm, damages, cost or expense arising out of participation in the Contest, participation in any Contest-related activity or the acceptance, use, or misuse of any prize, including but not limited to costs, injuries, or losses related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising therefrom.

In addition, the potential winner must correctly answer a time-limited skill-testing question without any assistance in order to become a winner. The skill-testing question may be part of the Release or may be provided separately.

7. Limitation of Liability

By participating in the Contest and as a condition of acceptance of the Grand Prize, each entrant, his/her heirs, executors, administrators and assigns, releases, waives, discharges, and holds harmless the Releasees from, and against any and all loses, damages, rights, claims, actions, causes of action, personal injury, property damage or death (including without limitation any and all costs and liabilities of any kind including but not limited to lawyer’s fees), and including, without limitation, any such arising from any act of negligence of the Releasees, that the entrant now has, or may hereafter have against the Releasees directly or indirectly resulting from participation of the Contest or the awarding, acceptance, use, or misuse of a prize. Winner assumes all liability for any injury or damage caused or claimed to be caused by participation in this Contest or use/misuse or redemption of the prize.

8. General

The Provincial liquor agencies are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter that relates to this Contest.

The Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Contest or in the announcement of the prizes. Further, the Sponsor is not responsible for incompatibility of Participants’ hardware, software or browser technology.

The Releasees are not responsible for: (i) lost, late, misdirected, damaged or illegible entries; or (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by the Sponsor on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof; or (iii) any injury or damage to Participant’s or any other person’s computer related to or resulting from participating in the Contest.


By participating in the Contest, you (i) agree to be bound by these Official Rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Sponsor, which are final and binding in all matters relating to the Contest.

Failure to comply with these Official Rules may result in disqualification from the Contest. The Sponsor reserve the right to: (i) permanently disqualify from any Contest it sponsors any person it believes has intentionally violated these Official Rules; and (ii) withdraw a method of entry if it becomes technically corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Contest). If for any reason this Contest is not capable of running as planned due to an infection by a computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, the Sponsor reserves the right at their sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest, at which time, the Sponsor will conduct a random drawing from among all eligible entries received at the time of the Contest termination.

Sponsor reserves the right to terminate or amend this Contest, in whole or in part, without prior notice except to the B.C.L.D.B. Any termination will be subject, in British Columbia to the approval of the B.C.L.D.B.

9. Disputes

Except where prohibited, Participants agree that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the Province of Ontario. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the Province of Ontario without giving effect to any choice of law or conflict of law rules (whether of the Province of Ontario or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Province of Ontario. The remedy for any claim shall be limited to actual damages, and in no event shall any party be entitled to recover punitive, exemplary, consequential, or incidental damages, including attorney’s fees or other such related costs of bringing a claim, or to rescind this agreement or seek injunctive or any other equitable relief.


For Residents of Quebec Only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

10. Privacy

By participating in the Contest, each entrant: (i) grants to the Sponsors and Arterra the right to use his/her personal information provided when he/she enters the Contest for the purpose of administering the Contest, including but not limited to contacting and announcing the winners and coordinating the provision of the Contest prize; (ii) acknowledges that the Sponsors may disclose his/her Personal Information to service providers of the Sponsors in connection with any of the activities listed in (i) and/or (ii) above.

Personal information collected is otherwise subject to the Sponsor’s Privacy Policy available at and Arterra’s Privacy Policy, available at

11. Winners List Requests

To request a copy of the winners list (available after July 13, 2023) send an email to with subject line: Cinema Barilla Promotional Contest Winners List Request. All requests must be received by August 15, 2023 at 11:59:59 PM ET. Requests received after this time will not be fulfilled.

12. Sponsor

Barilla Canada, Inc., 140 Allstate Parkway, Unit 200, Markham, ON, Canada, L3R 5Y8

13. Administrator

RAVEN5 Ltd., B9-461 North Service Road West, Oakville, ON Canada L6M 2V5

This Contest is in no way sponsored, administered or endorsed by or associated with Meta Platforms, Inc. (“Meta”), Twitter, Inc., (“Twitter”), LinkedIn Corporation (“LinkedIn”), or Pinterest, Inc. (“Pinterest”). Any questions, comments or complaints must be directed to the Administrator by email to All product names, logos, and brands are property of their respective owners.